Astrology Business Outlook
- Lori Barnes
- Jun 30
- 15 min read
Midyear Refocus: July 2025
Astrology Business Outlook: Overview
The astrology business outlook for July begins with the Sun and Jupiter traveling through Cancer, highlighting emotional well-being, personal security, and the foundations that support your personal life and business. This is a valuable time to review your daily operations, client relationships, and work environment to evaluate if they align with what truly matters to you.
Mars continues through Virgo, encouraging practical action, attention to detail, and steady follow-through. Venus begins the month in Taurus, adding an emphasis on stability, comfort, and building reliable connections. The early weeks of July are well-suited for refining systems, nurturing your client base, and making tangible progress on projects that benefit from consistency and patience.
Mid-month, the pace and tone begin to shift. Venus enters Gemini on July 4, bringing social energy, curiosity, and opportunities for connecting with others through networking. Uranus follows with a significant sign change into Gemini on July 7, marking the start of a new cycle centered on innovation, new technology, and new ways to exchange ideas.
The role of Uranus is to create disruption, breakthroughs, and accelerate change, expressed through Gemini’s adaptable, communication-driven energy. Over the next seven years with Uranus in Gemini, there are possibilities for fresh thinking and new approaches to networking, learning, and sharing your message.
With Mercury retrograde beginning July 18, this period calls for slowing down your message, reviewing your creative ideas, and checking that your plans align with your authentic voice.
By the final third of the month, fire and air influences grow stronger as the Sun enters Leo on July 22. This brings an energetic shift toward creativity, self-expression, and increased visibility, particularly for entrepreneurs who are ready to share their message with confidence. Alongside ongoing outer planet retrogrades and the rare Uranus-Neptune-Pluto alignment building behind the scenes, the month ends with both momentum and the reminder to balance innovation with reflection.
The Seven Personal Planets in July 2025
The sign a planet moves through describes how its energy is expressed, but the area of life that energy shows up in depends on where that planet is transiting in your personal birth chart. The house it moves through offers additional insight into the specific life topics, experiences, or business areas that may be influenced.
Read the astrology houses blog to learn more about the houses:
Below is a look at the astrology business outlook for each of the personal planets for the month of July.
The Moon Phases
The Moon’s phases offer natural checkpoints for small business owners to tune into the lunar rhythm of time. Whether you're planning projects, launching offerings, or reflecting on your personal well-being, these phases highlight moments to initiate, assess, pivot, and reset.
🌓 First Quarter Moon
July 2, 2025, 11° Libra
The First Quarter Moon in Libra highlights the need for overcoming challenges and considering different perspectives. Diplomacy and clear communication can help move things forward, even when it’s not easy to accommodate others' opinions.
🌕 Full Moon in Capricorn
July 10, 2025, 18° Capricorn
This Full Moon reflects the classic balance between career and home, public life and private well-being. It’s a powerful moment to honestly assess the structures in your business and personal life. Are your goals aligned with your emotional needs? You may feel pressure from both family and work responsibilities. This is a reminder to nourish yourself while tending to your ambitions.
🌗 Last Quarter Moon
July 18, 2025, 25° Aries
The Last Quarter Moon in Aries encourages bold action and quick adjustments. It’s a moment to pivot if needed, trusting your instincts while staying grounded and focused long-term security.
🌑 New Moon in Leo
July 24, 2025, 2° Leo
The New Moon brings fresh energy to self-expression, creativity, and confidence. With both the Sun and Moon in Leo, it’s an ideal time to set intentions around visibility, leadership, and passion projects. Just be mindful of keeping your ego in check. When used wisely, this lunation boosts your ability to step into the spotlight in a way that feels true to who you are..
☀️ The Sun In Cancer and Leo
The Sun reflects your core energy, purpose, and how you show up in your business. Throughout most of July, the Sun in Cancer highlights themes of emotional awareness, personal security, and steady growth. As the month progresses, there’s a noticeable shift as the Sun moves from the nurturing waters of Cancer into the creative fire of Leo.
The first few weeks of July are a good time to focus on emotional well-being and the foundations that support your work. The Sun travels through Cancer until July 22, illuminating how your business reflects what truly matters to you. There are no aspects to the Sun during this period until the Sun reaches late Cancer, bringing a chance to slow down and reconnect with your purpose.
Around July 19, the Sun in Cancer forms a square to Chiron in Aries, which may bring to the surface old insecurities or vulnerable spots. If discomfort arises, it serves as a reminder to pause and reflect, rather than ignore it. By July 22, the Sun enters Leo, shifting the energy toward creativity, self-expression, and increased visibility.
A series of aspects with the Sun take place between July 23 and 25, bringing opportunity and insight. The Sun sextiles Uranus, freshly in Gemini, encouraging innovative thinking and fresh ideas for your business.
On July 24, the Sun forms trines to Saturn in Aries at 1 degree and Neptune in Aries at 2 degrees, blending steady action with creative inspiration. These alignments create space for progress on projects that require strategy and determination fueled by inspiration and creativity.
On July 25, the Sun opposes Pluto in Aquarius at 2 degrees, suggesting the appearance of power dynamics or hidden patterns that may require honesty and self-awareness to navigate effectively. There can also be situations that lead to empowerment.
☿ Mercury In Leo (Retrograde)
Mercury reflects how you process information, communicate, and make decisions, key factors for running your business smoothly. Mercury remains in Leo all month as it prepares for the next retrograde cycle.
Mercury Retrograde Begins July 18.
The most significant Mercury event this month is its retrograde cycle, a period known for slowing down and looking backward to learn lessons and correct course. For business owners, this is a time to review, revise, and reflect rather than rushing into new commitments.
Mercury Retrograde Cycle Dates:
Pre-shadow begins: 1 July at 4 degrees Leo
Retrograde: 18 July at 15 degrees Leo
Direct: 11 August at 4 degrees Leo
Post-shadow ends: 25 August at 15 degrees Leo
Retrograde degree span: 15° Leo to 4° Leo
As Mercury turns retrograde, it forms a supportive sextile to Venus in Gemini on July 18. This brings a helpful window for social conversations, networking, or reconnecting with past contacts. It’s also favorable for revisiting creative projects or refining how you present your brand voice.
When Mercury is Retrograde, it’s wise to double-check details, back up files, and give yourself extra space in your calendar. Mercury in Leo encourages self-expression, but when it is retrograde, messages may be misinterpreted or come across differently than intended.
July offers an opportunity to pause, revisit your creative ideas, and sharpen how you communicate your message. With Mercury retrograde in Leo, this is a time to make sure your voice reflects your confidence and vision, and to adjust where your message feels out of sync.
Progress comes from strengthening and evolving how you express your ideas, your leadership, and your business. Mercury retrograde cycles are great for reshaping outdated messaging and preparing for new launches once it goes direct.
♀ Venus In Taurus, Gemini, And Cancer
Venus reflects how you connect with others, collaborate, and define value in your business. July is an unusually dynamic month for Venus, with two sign changes and several important aspects. This brings a busy, social, and changeable energy to July.
Venus begins the month in grounded Taurus, where the focus is on stability, comfort, and cultivating reliable relationships. In business, this supports slow and steady progress, building trust with your clients, and creating high-value offers for your ideal client.
On July 4, Venus moves from steady Taurus into quick-witted, curious Gemini, shifting how connection, collaboration, and value are expressed. It’s a great time to socialize, explore new ideas, and engage with your audience. Venus in Gemini loves conversation, making this an ideal period to brainstorm, connect with clients, or collaborate with others.
Venus forms three significant aspects within days of entering Gemini. On July 6, Venus forms a sextile with Saturn and Neptune, followed by a trine to Pluto on July 7. This concentrated period reflects a unique opportunity to weave together structure, inspiration, and depth in your business relationships and creative work.
Venus, expressing itself through Gemini’s adaptable nature, invites curiosity and fresh ideas, while the sextiles to Saturn and Neptune help ground those ideas in strategy and vision. The trine to Pluto adds emotional insight and the potential for making powerful connections.
As Venus squares Mars on July 23, there may be moments of friction in relationships or team dynamics. Venus in Gemini values connection through variety and open dialogue, while Mars in Virgo emphasizes practicality, discernment, and efficient action.
Differing work styles can clash temporarily, but this square also presents an opportunity to work through differences and strengthen collaboration.
The month wraps up with Venus entering Cancer on July 31, softening the tone and encouraging deeper emotional connections. In business, this is a good time to nurture client relationships and foster a sense of trust.
♂ Mars In Virgo
Mars reflects your motivation, initiative, and how you take action in your business. Throughout July, Mars travels steadily through Virgo, bringing a practical, detail-oriented energy to your efforts. This is a month to focus on refining your processes, following through on tasks, and taking action with intention and precision.
Mars in Virgo favors steady work, organization, and productive action. It’s an ideal time to tidy up operations, improve your systems, or put energy into projects that require organization and measurable progress. Mars in Virgo's methodical influence helps you pace yourself and avoid burnout by working smarter, not harder.
On July 23, Mars forms a conjunction with the South Node and an opposition to the North Node. This places Mars at what's called the ‘bends’ of the Lunar Nodes, signaling a time when fate, direction, and personal growth themes may be stirred up. You may notice old patterns resurfacing or experience situations that feel significant for your future. It’s a reminder to stay grounded in your decisions and trust your instincts.
Mars also squares Venus in Gemini on the same day. This can bring moments of tension in relationships, especially around differing work styles. Venus wants variety and lighthearted interaction, while Mars in Virgo favors efficiency and organized workflows. If frustration arises, take a breath and find practical ways to collaborate.
♃ Jupiter In Cancer
Jupiter reflects how you pursue growth, expansion, and opportunity in your business. Jupiter continues its journey through Cancer, bringing a nurturing and protective influence to how you approach business development and growth.
Jupiter moved into Cancer on June 9, marking a shift in how growth and opportunity manifest. Jupiter reflects expansion, vision, and belief in what’s possible, and through Cancer’s protective, emotionally aware expression, this encourages business owners to grow by building strong foundations, cultivating trusted relationships, and creating environments where both clients and teams feel supported.
Growth under Jupiter in Cancer comes from steady, sustainable efforts, rather than taking on big risks. Jupiter’s presence in Cancer throughout July encourages business growth that honors your instincts and emotional well-being.
♄ Saturn In Aries (Retrograde)
Saturn reflects your relationship with responsibility, structure, and long-term success. Throughout July, Saturn travels through Aries, highlighting themes of independence, initiative, and self-leadership.
Saturn entered Aries on May 24, marking the start of a new two-and-a-half-year cycle. Aries brings a proactive, dynamic energy to how you approach structure and discipline, encouraging you to take initiative. This is a significant period for building systems that support your business growth and independence.
The challenge lies in balancing the drive of Saturn in Aries with patience and follow-through. Aries energy prefers quick movement and immediate results, while Saturn requires discipline and steady progress.
For business owners, this means being mindful of impulsive decisions or abandoning projects too soon. Long-term success comes from pacing yourself, building reliable structures, and channeling initiative into sustainable progress.
On July 12, Saturn stations retrograde at 1 degree Aries. Retrogrades invite reflection, and with Saturn, that means it’s time to slow down and reassess the structure of your business foundation and strategy. You may find yourself revisiting systems, contracts, or long-term goals to ensure they align with your evolving direction.
Saturn will eventually retrograde back into Pisces on September 1, temporarily revisiting unfinished business from the previous cycle. For now, review your current business strategy and strengthen the foundations of your business.
This is not a time to abandon your goals, but rather to take a step back, assess your progress, and make adjustments that will support sustainable success moving forward.
Outer Planets: Uranus, Neptune, and Pluto
The outer planets reflect long-term cycles of change, innovation, and evolution that unfold over years. While they move slowly, their influence shapes big-picture themes in business, society, and personal development. July marks a notable transition as Uranus makes a major sign change, from Taurus into Gemini.
Uranus, the planet of innovation, change, and disruption, makes a significant shift on July 7, leaving earthy Taurus and entering curious, adaptable Gemini. Uranus has been in Taurus since 2018, shaking up our approach to stability, resources, and material security. During that time, many businesses experienced rapid changes around money, technology, and values.
As Uranus moves into Gemini, the focus turns toward information, communication, and the way we connect and exchange ideas. This shift invites innovation in technology, education, and digital platforms.
The Rare Sextile Pattern Begins To Form
While the exact alignments arrive later, July marks the early stages of a rare and influential configuration involving Uranus, Neptune, and Pluto. These three planets are beginning to form supportive aspects known as sextiles and trines, creating a grand sextile pattern across Aquarius, Aries, and Gemini.
Though these alignments won’t be exact until August and remain active on and off through 2028, their energy is already building. This long-term pattern reflects themes of innovation, visionary thinking, and deep transformation. It’s a slow-moving but powerful backdrop that encourages businesses to think creatively, embrace emerging technologies, and align with collective progress.
Key milestones to be aware of:
The first exact Uranus-Neptune sextile occurs in August 2025 at 1 degree Gemini (Uranus) and 1 degree Aries (Neptune).
The Uranus-Pluto trine becomes exact by degree in late 2025, continuing into 2026.
The Neptune-Pluto sextile arrives in July 2026, marking the beginning of this rare alignment.
This pattern builds through the coming years and is expected to gradually break apart by 2028, based on tight orb measurements.
Aspects At-A-Glance: July 2025
July 2: Moon 11 Libra square Sun 11 Cancer
The First Quarter Moon highlights a need to work through challenges and consider multiple perspectives. This is a time for taking action while staying mindful of collaboration and diplomacy.
July 4: Venus 29 Taurus conjunct Uranus 29 Taurus
Surprising developments may emerge in relationships or business aesthetics. It’s a favorable day to experiment with new approaches or refresh how you express your brand.
July 6: Venus 1 Gemini sextile Saturn 1 Aries
Productive, steady energy supports building connections with long-term potential. It’s a good day to refine agreements or put structure around creative or collaborative projects.
July 6: Venus 2 Gemini sextile Neptune 2 Aries
Creativity and inspiration are heightened, making this a good window for artistic work or refining brand visuals. However, double-check details as idealism may cloud practical thinking.
July 7: Venus 3 Gemini trine Pluto 3 Aquarius
A deeper layer of connection or understanding may emerge in relationships. There’s potential for honest conversations or behind-the-scenes work that adds depth to your goals.
July 10: Moon 18 Capricorn opposite Sun 18 Cancer
The Full Moon reflects tension between public image and private needs. It’s a natural moment for reflection and finding balance between your business goals and personal well-being.
July 18: Moon 25 Aries square Sun 25 Cancer
The Third Quarter Moon encourages adjustments and practical pivots. Follow your instincts but stay mindful of balancing action with security.
July 18: Mercury 15 Leo sextile Venus 15 Gemini
Conversations and collaborations flow easily. It’s a favorable time to reconnect with clients, network, or revisit creative projects.
July 19: Sun 27 Cancer square Chiron 27 Aries
Old insecurities or self-doubt may surface. This is an opportunity to acknowledge vulnerable areas and make space for growth and healing in your leadership or visibility.
July 23: Sun 0 Leo sextile Uranus 0 Gemini
Innovative thinking and unexpected opportunities are in focus. This energy supports trying something new, particularly around technology, communication, or marketing.
July 23: Venus 21 Gemini square Mars 21 Virgo
Tensions may arise in relationships or team dynamics. Differing communication and work styles can lead to frustration, so it’s important to hash out the differences, stay grounded, and collaborate. If tensions are running too high, postpone meetings by a few days and let the energy diffuse.
July 23: Mars 20 Virgo conjunct South Node & opposite North Node 20 Pisces
Past patterns or unfinished business may resurface. This alignment highlights the need to reassess goals and direction. It’s a good time to reflect on your next steps and consider new strategies for your efforts.
July 24: Sun 1 Leo trine Saturn 1 Aries
Steady, determined energy supports progress on long-term goals. It’s an excellent time to focus on projects that require discipline and follow-through.
July 24: Sun 2 Leo trine Neptune 2 Aries
Creative and aspirational energy flows easily. There’s potential to bring inspiration into projects.
July 25: Sun 2 Leo opposite Pluto 2 Aquarius
Hidden power dynamics or deeper insights may surface. This aspect encourages honest reflection and can catalyze needed change, especially if control or resistance has been holding you back.
Retrograde Cycles: July 2025
Retrogrades reflect natural periods of pause to review, reassess, and realign. For business owners, retrograde periods are valuable times to recalibrate, making them ideal opportunities to revisit unfinished projects, refine processes, and make intentional course corrections.
Mercury Retrograde In Leo
Mercury is the planet that governs communication, decision-making, and daily operations. Mercury remains in Leo for the entire retrograde period, amplifying themes around self-expression, brand voice, and leadership.
Mercury Retrograde Cycle Dates:
Pre-shadow begins: 1 July at 4 degrees Leo
Retrograde: 18 July at 15 degrees Leo
Direct: 11 August at 4 degrees Leo
Post-shadow ends: 25 August at 15 degrees Leo
Retrograde degree span: 15° Leo to 4° Leo
During this period, expect communication to be slower or require additional clarification. This period is better spent fine-tuning how you express your ideas and revisiting how your message aligns with your brand's voice and vision.
Saturn Retrograde
On July 12, Saturn stations retrograde at 1 degree Aries. This marks an important period to reassess your approach to discipline and strategic planning. Saturn’s retrograde encourages a slower, more methodical pace, offering space to review systems, commitments, and long-term structures that support your independence and growth.
The challenge of Saturn retrograde in Aries comes from balancing the desire for quick action with the need for patience and careful evaluation. Aries energy prefers forward momentum, but Saturn slows the process, making it easy to feel frustrated or stalled. For business owners, this period is not about abandoning your goals, but about strengthening your foundation. It’s an ideal time to refine your systems, address weak spots in your strategy, and ensure your plans are built to last.
Saturn will retrograde back into Pisces on September 1, temporarily revisiting unfinished business from the previous cycle. Saturn stations direct on November 27 at 25 degrees Pisces and returns to Aries on February 15, 2026. The months ahead offer a valuable opportunity to realign your strategy with the long-term stability needed for growth.
Outer Planet Retrogrades (Neptune, Pluto)
These outer planet retrogrades tend to operate on a broader, societal level, shaping the environment businesses operate within, rather than creating immediate, personal disruptions. Their presence supports introspection and long-term adjustments.
Neptune begins its retrograde cycle in Aries on July 4. Pluto remains retrograde in Aquarius throughout July.
The Bottom Line
With Mercury retrograde front and center, July is a month to slow down communication, double-check details, and give yourself space to refine projects and plans. Saturn and the outer planet retrogrades add a subtle backdrop of reflection, making this a valuable time to reassess structures, realign vision, and approach growth with steady, intentional effort.
The Pace and Temperament of July
The energetic pacing of July reflects a month of mixed momentum. Several planets show a noticeable slowdown, inviting more reflection and steady, intentional progress rather than rapid movement.
With Mercury entering retrograde mid-month and Saturn's retrograde in play, the pace is more reflective, especially for communication, decision-making, and long-term planning. That said, certain areas remain steady, offering opportunities for focused, consistent effort.
Planetary Speed Observations:
Mercury: slow
Mercury starts the month moving at an average pace but slows significantly, turning retrograde on July 18. This shift slows communication, decision-making, and the flow of information, making it a time to review, revise, and pause new initiatives.
Venus: average
Venus maintains a steady, consistent pace throughout the month. This supports gradual relationship building, creativity, and brand development without major disruptions.
Mars: slow
Mars continues its steady, deliberate pace in Virgo. This favors practical, methodical action and attention to detail, but may also mean progress comes through consistent effort rather than fast breakthroughs.
Jupiter: slow
Jupiter’s movement remains slow, reflecting the early stages of its journey through Cancer. Business growth is best approached with patience, care, and a focus on stability rather than rapid expansion.
Saturn: slow
Saturn slows to a near standstill and turns retrograde on July 12. This shift invites a period of reflection on structure, responsibility, and long-term strategy, signaling that significant growth may be best supported by reassessment and refinement.
Sun: average
The Sun maintains its steady, consistent pace, providing a reliable, energetic foundation. This offers some balance to the month’s overall reflective tone.
The Bottom Line
July brings a mixed energetic tempo, with key slowdowns influencing communication, decision-making, and long-term planning. While steady progress is possible, success comes from working with the rhythm of the month: slowing down where possible, staying focused on details, and using reflective periods to strengthen your foundations.
Elemental and Modality Mix in July 2025
The elemental balance of July begins with strong water and earth influences, bringing steady, practical energy to the start of the month. Cardinal and fixed energy dominate, favoring steady progress, long-term focus, and consistent effort.
By mid-month, air energy grows as Venus and Uranus enter Gemini, adding curiosity, communication, and adaptability. Mutable energy becomes more active, encouraging flexibility and openness to change.
The final weeks lean toward fire and air, increasing momentum, creativity, and opportunities for connection and visibility. A mix of cardinal, fixed, and mutable energy shapes the close of the month, inviting initiative, consistency, and adaptability in your business approach.
‘Patience is not passive, on the contrary, it is concentrated strength.’ — Angela Merkel
Wrap-Up
July begins with a steady, reflective tone, opportunities to strengthen your business foundations, and a good time to ease back where possible. As the month unfolds, retrogrades encourage a slower, more reflective pace.
With patience and self-awareness, business owners can align with these natural rhythms, using the early weeks for review and refinement, and allowing space for creative ideas or next steps to take shape as the Sun moves into Leo later this month. The best time to execute those ideas is in August, once Mercury goes direct.
Trust the process, stay focused on what matters most, and allow your leadership to unfold in a way that honors both your vision and the timing that feels right for you.
